Internet Of Thingsis changing the way we live and as we are in the year 2019, we are about to witness a substantial shift in the IoT marketing segment. Many organizations have acknowledged the advantages it has brought across many different verticals. This year is going to be a pivotal year in this segment and till 2020 it is estimated that more than 30 billion IoT devices will be a part of organizations and households globally. Let’s now glance over some trends that will be making their presence felt in IoT marketing:
Big Data Will Be Major: With more connected devices, organizations will have access to a large pool of data. And with such a large number of data being generated, marketing professionals will be better equipped to understand their customers and the buying behaviour or demand patterns at every level.
Deliver Personalized Experience: With predictive analysis and BI tools, businesses are now able to gain access data on their target audiences behaviour and buying patterns. This further opens up the possibility of delivering relevant and personalized services or products.
5G – The Game Changer: 5G technology will be speeding up the download process leading to much lower latency and is very beneficial for sectors that use VR/AR, which needs a high-speed network to perform without any glitch. Though still being in the nascent stage, 5G technology is going to be a catalyst for all next-gen IoT devices. Several service providers have already begun the production of devices compatible with 5G technology.
Edge Computing: This will be significant in sectors where immediate action is needed based on complex real-time data analysis as devices become powerful with AI capabilities and enabling local data processing techniques. This is expected to reduce voluminous data transfers and cloud dependencies. All this will provide more agility and flexibility for business.
The rise of Smart Devices: Smart devices will continue to rise and evolve in areas like transportation, healthcare, hospitality and manufacturing solutions, etc. During the early stage of IoT, devices were built for desktop applications and as the years progressed, there was a shift towards building mobile-friendly applications. So, businesses have to now focus on creating a mobile-friendly application.
IoT was one known as a niche technology for startups and today it has evolved into a technology on which billion-dollar enterprises are building their futures. With more innovations in this segment, there’s a lot more left to see the impact IoT is going to bring in the upcoming years.